We’re the First Robo-Advisor in the Canadian ETF Association

February 23, 2017


We’re the First Robo-Advisor in the Canadian ETF Association


We’re proud to announce that we’ve just joined CETFA, AKA the Canadian ETF Association, AKA “the knowledge source for everything ETF in Canada”. We’re actually the very first robo-advisor that has joined CETFA, which makes this kind of a big deal.

As we mentioned in our media release, by connecting with groups like CETFA, we can advocate for more innovative investment solutions for all Canadians. That’s an objective that’s near and dear to our hearts and part of our core mission. After all, why should only the wealthiest investors have access to great investment vehicles and advice?

Canadians are investing more than ever in ETFs. Assets in this category have risen close to 27 percent compared to just a year ago. That’s according to our friends in CETFA. There’s now more than $113 billion and counting in ETFs. Partly, that’s probably just due to better awareness about how to invest in them. We’d like to think we had a little something to do with that.

So, in the spirit of spreading awareness about Exchange Traded Funds (ETFs) alongside our new partners in CETFA, we wanted to create a bit of a callback to some of our earlier 101-style ETF-themed education pieces. Enjoy.

Canadian ETF Education Roundup for Extra-Credit

What the heck is an ETF? With the help of our erudite and all-around super-classy portfolio manager Neville Joanes, we lay out the basics (such as: “An ETF performs the same as a company, like Apple, on the stock exchange, except it is not a company, it is a overarching fund that holds shares from many companies.”). We look into why ETFs are attractive to investors (Spoiler Alert: diversification) and what tracking the market looks like. This is a good starting point.

Alternative Strategy ETFs. So, with alternative strategy ETFs, you can go beyond stocks and bonds into private equity, mortgages and other bits and pieces. But what if you could invest in the stuff that’s literally under your feet (or wheels) as you go about your day? We’re talking about infrastructure: roads, bridges, pipelines, utilities and more. Not only can these be relatively safe investments ‘weather-proofing’ your investment portfolio; they can generate very decent rates of return. Check out this way of investing that is often overlooked.

Banks are not a safer place to invest your money. Canadians who are new to ETFs might be holding back on switching to them from mutual funds out of an over-abundance of caution. After all, banks are safe, right? Well, yes, as far as that goes…

Why pay higher fees at a bank, when you can get the same (or better) security from an online investor management platform that actually charges you less? This article gets into the nitty gritty of how a robo-advisor protects your money and upholds the highest standards of client fiduciary duty.

And finally (though this isn’t necessarily ETF-specific)…

How much are your mutual fund fees costing you? Probably more than you realize. We put together this fancy infographic our design team put together for the last RRSP season (Thanks Lisa and Lauren!). It shows that if you’re an average holder of mutual funds, you could be paying over $1,500 (or more) a year for the privilege of investing in ETFs through a traditional financial institution. (With WealthBar, you could contribute to ETFs in an RRSP and chop those fees in half, or more. Just saying… Hey, it’s your money).

Looking to learn more about ETFs and save on fees with your next RRSP contribution? Check out WealthBar’s pricing or sign up to talk to one of our financial advisors.

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