ETF investing was the big story on the CBC. A big day for us, too!

March 1, 2017


ETF investing was the big story on the CBC. A big day for us, too!


It’s not every day we get to be on national TV (literally, The National)! We were so excited to get interviewed by the CBC this week. The big story? How an increasing number of Canadians switching from mutual funds to investing in Exchange Traded Funds (ETFs). ETFs are the funds we use with our client portfolios.

“Deciding how to invest your money is just as important as how much,” said Canadian icon Peter Mansbridge, shortly before the view switches to WealthBar’s office in downtown Vancouver (Start at the 14.30 mark for this clip).

ETFs can offer lower volatility and potentially better returns than traditional investing in individual stocks. It’s hard to predict what the markets will do. If you can keep your management fee lower and reduce the risk of a single stock collapse jeopardizing your savings, you can come out ahead. More and more, that’s the calculation that Canadians are making.

Those who have already made the change to ETFs are in very good company: investment titan Warren Buffet, one of the world’s best-known investors, seems to like them a lot. The CBC quoted Buffet from a recent shareholder letter: “1,000 monkeys would be just as likely to produce a seemingly all-wise prophet.” In other words, even the highest-paid investing professionals can’t provide anything like a guarantee on investments in individual stocks – which makes ETFs the safer bet.

ETF funds. A better option for Canadians

So, what exactly did we have to say about all of this, considering our focus on low-cost ETFs? For the most part, this has been part of a great democratization of funds, WealthBar CTO Chris Nicola said.

What does that mean, exactly? Well, we’re talking about why we got into this business in the first place. From the start, our founders Chris and Tea Nicola had a vision of giving top-tier wealth management capabilities to all Canadians. Using WealthBar’s online investing platform, this kind of access to ETFs opens up to nearly every kind of investor.

Chris touched on one more important point in the interview: there’s still a need for human help for big-picture financial planning. He said it’s sort of like having a coach or a personal trainer, keeping you on track with a plan.

On that note, some investors who hear the term ‘robo-advisor’ think we’re totally automated, data driven and run by algorithms. Nothing could be further from the truth.

Our very human (and awfully smart) dedicated financial advisors are there for you when you need them. They’re not just around for a once-a-year tick-the-boxes interview like you might get at a bank.

It’s an exciting thing to be given a national TV platform, if only for a moment. It gave us a chance to fulfill another one of our missions: helping educate Canadians about investing to help make it straightforward and easy to do. Thanks again, CBC! And thanks to all of the viewers: friends, family, clients and even a few total strangers who got in touch to give us a pat on the back. We really appreciate it.

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One Comment
  1. flockhar

    Hi- I began subscribing to wealthbar about 6 months ago and havent moved forward with becoming an active investing client because I was nervous to "give" my investments over to an online platform. I wasnt sure of the legitimacy, sorry. Thank you for sharing the National news story and how do I get started. I would also like more clarity on what an ETF is. I will be coming into a large investment sum ( $2 million dollars) in four months and I am not sure how to distribute/invest the monies. I will be coming into more money in 3 years ( another 2 million) and I will need to come away with a 5% return minimum for retirement. I have not been pleased with the current investment of my RRSP ($580,000) in CIBC mutual funds. Please advise, many thanks

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